Suppose that you want to buy a product from an online store but the page is taking too much time to load! Would your first impression be very positive? If no, then you should know that your customers would think in the same way when your website takes a longer time to load. According to a recently made survey, each one-second delay in the page loading time results in more than 15% decrease in the customer satisfaction aspect. Moreover, it affects in the form of almost 11% decrease in the page views along with almost 7% loss in the business conversions.
Hence, you can easily understand how vital it is to load your website sooner to sustain successfully in today’s striving business market. Here is a list of 4 smart tips that can effectively boost your website loading speed.
#1 Reduce HTTP Requests
A web page consists of several elements such as images, scripts, style sheets, Flash and much more. Recently, Yahoo conducted a survey and came out with the report that such different parts of a web page consume almost 80% of the page loading time. Each element generates an HTTP request. Hence, it is easily understandable that the more you have on page elements, the longer time the page would take to load. Here are some smart tips that can definitely improve the speed of your website loading.
- If possible, instead of using images, try to use CSS.
- Streamline the element numbers on the web page.
- Minimize scripts. If possible, put all the scripts at the page bottom.
- Merge multiple style sheets into particular one.
#2 Enable Caching of Browser
According to a research, almost 45%-60% of the total daily site visitors, come to a website with a clear cache. Hence, for the first-time visitors, you should devise the website in such a way so that it loads faster. More importantly, pay extra attention to enable the browser cache so that it can shave off the page loading time for the next visits.
#3 Enable Compression
Compression is an effective technique to zip the large files. To make your website faster, this is an incredible solution. If you enable compression, it would help you to diminish the web page bandwidth that would result into minimized HTTP response. If you are looking for some effective tools to do this job, there are plenty of options like Gzip available in the market.
If you want to apply this Gzip format, you need to use either the built-in routines or need to call a third-party module. According to the research conducted by Yahoo, compression enabling can definitely diminish the download time by almost 70%. Nowadays, almost 90% of the Internet traffic moves through such browsers that are compatible with Gzip. Hence, this is really an intriguing option to boost your website speed.
#4 Get Rid of Unnecessary Plugins
We install plugins so that we can effortlessly do some tasks in a time-efficient way. However, a browser flooded with many plugins is really not acceptable! Excessive plugin installations not only slow down the website speed but might cause several security issues as well. More importantly, it might cause technical difficulties along with system crash. So, how to overcome this issue?
You should check minutely and select all those plugins, which you are not using anymore but still installed in your browser. It is advisable to get rid of all those unused and unnecessary plugins. Select one by one and disable it and then check the server performance. In this way, you can understand which plugins are affecting or slowing down your website.
Apart from all the above-mentioned aspects, here are some other crucial points that need your attention.
- Diminish response time of the server.
- Reduce the number of redirects.
- Try to optimise the CSS delivery.
- Use optimised images on your website.